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Consumers shake off inflation woes and covid-related issues.
November 11, 2022
By: TOM BRANNA
Editor
Alibaba's 14th annual 11.11 Global Shopping Festival has concluded and the Group said it delivered results in line with last year’s GMV performance despite macro challenges and covid-related issues. Alibaba’s priority this 11.11 was to help its brand partners find new and loyal customers for sustainable growth. In the first four hours of the second check-out window, which started at 8pm on October 31, over 5,600 brands saw their member-generated gross merchandise value (GMV) more than doubl...
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